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Eric N. Marton has 25+ years of experience in healthcare and currently serves as Managing Director at Three-Sixty Advisory Group and Venture Partner at Wavemaker 360 Health. Prior to this, Eric was recruited by private equity firm BlueMountain Capital to serve as Chief Strategy Officer of Verity Health – with six hospital campuses and numerous ambulatory centers. Concurrently, Eric was CEO of the Verity Physician Network and CEO of Verity subsidiary, Surgical Partners of California. Eric’s other past positions include Executive Director at Cedars-Sinai Health System, CEO of the California Heart Center at UCLA, and Managing Partner at Catalyst Venture Group.
The volume and variety of data being created by healthcare organizations as well as the ability to analyze the data to improve or prove performance makes data monetization one of the most relevant topics in healthcare. Data monetization is understood as realizing a measurable impact on business revenue through data. Advances in technology have resulted in the availability of more data, and for healthcare organizations, data monetizing is realizing a measurable impact on business revenue through data as a potential driver and benefit for the industry.