M.D., J.D., Senior Vice President and Chief Medical Officer, Blue Cross Blue Shield Institute
Trent Haywood, M.D., J.D., is senior vice president and chief medical officer for the Blue Cross Blue Shield Association, a national federation of 36 independent, community-based and locally operated Blue Cross Blue Shield companies. The BCBS System is the nation’s largest health insurer covering one-in-three Americans. As the Association’s CMO, Haywood supports the innovation of BCBS companies in communities around the country as they improve the choices of healthcare quality and patient safety for their members. He is responsible for the Office of Clinical Affairs, which collectively supports opportunities between BCBS companies and stakeholders to improve the choices of affordable, high quality healthcare provided to members. Haywood also serves as president of the BCBS Institute, an independent licensee of BCBSA and a first-of-its-kind benefit corporation established to address social determinants of health through technology and strategic collaborations. The Institute extends the traditional healthcare service delivery model into the community to enhance the capacity for health outcomes. In addition, Haywood oversees the National Council of Physician Executives, which consists of chief medical officers and chief pharmacy executives that guide the clinical direction across BCBS companies. He provides clinical leadership for the 5.4 million-member Federal Employee Program and clinical guidance to Blue Health Intelligence, an independent licensee of the BCBSA. In 2018, Haywood was appointed by the Comptroller General of the U.S. to the governing board of the Patient-Centered Outcomes Research Institute, established to investigate the relative effectiveness of various medical treatments.