Cynthia Pointer is the Senior Vice President of Global Market Access & Policy at Genapsys Inc. In this role, she is responsible for market access strategy development, product adoption, and execution of global market advocacy for Genapsys. Cynthia brings over 25 years of immense commercial experience to Genapsys. Her expertise includes global reimbursement, health policy, government affairs, and CMS account management. Cynthia is a recognized leader in managing multinational cross-functional teams and resources to implement strategic reimbursement initiatives specializing in the therapeutic areas of oncology, transplant, age-related macular degeneration, human genetic therapies, pain, and molecular diagnostics. Cynthia has served in major leadership positions in both the pharmaceutical and diagnostic space. Prior to joining Genapsys, Cynthia was the Senior Vice President of Global Market Access at ArcherDX (acquired by Invitae in 2020), a global leader in comprehensive cancer genetics and precision oncology. She has also held various leadership positions at Recro Pharma, Genzyme, Regeneron Pharmaceuticals, and Millennium Pharmaceuticals. Cynthia is uniquely qualified to achieve Genapsys’ mission of transforming research and diagnostics with an affordable, scalable genomic sequencing ecosystem. Cynthia holds a Master of Arts degree specializing in clinical psychology from Marymount University. Cynthia was also voted as one of the top 25 most influential women in biotech during 2020.